What is share spamming? Consider the excerpt below:
“Send *”JESUS LOVES U”* to 15 people right now. Let’s see if you have time for *JESUS*.”
Have you seen this or something similar? This is what is considered share spamming. The word “share spamming” is a combination of ‘share’ and ‘spam(ming)’. Share, as implied in ICT, means to distribute a copy of data (information) to another user through a network. Spam has to do with sending unsolicited messages to someone.
Therefore, in the social media space, “share spamming” is used to describe the act of continuously distributing unsolicited messages to people via social networks and messengers. Usually, the message requires a recipient to forward the same message ‘as-received’. There are so many forms of share spamming as well as reasons why people are caught in the practice.
Why people engage in share spamming
In most messages, like the one quoted at the beginning of this article, a user is required to forward the message to a number of their contacts, if not all, in other to receive a purported blessing or favor (A bit religious for those who are religious inclined). Some versions maintain the claim that if one forwards the message, it shows their love for God or Jesus (sorry Atheists) otherwise they support Satan, the devil.
Still others maintain that, bad luck awaits those who will fail to forward.
“This Msg Just Came Into My Inbox, And I Can’t Over Look It. Jesus Is Coming Very Soon.” Send Dis Msg To 19 People Except Me. U Will Get A Good News Tomorro. If U Neglect It, Bad Luck For 9 Years. Dis Is Ur Assignment.”
Like the one above, the fear of the said bad luck for 9 years or so leads many to forward the message forcefully without pausing to reflect on the possible effect that may impose on other recipients. Is it worth the effort and practice to forward message ‘as-received’?
This is what a WhatsApp user said on the issue:
“*Attention! Attention!! Attention!!!* This goes to all my friends.
This year, please do not send me a text requesting me to forward to 10 or so people for my blessings to come.
I’m sorry that my blessings will come from God and not from forwarding messages. And if I don’t send bad luck follows…. Nobody can stop one’s blessing….. Enjoy 2017. ???”
This is very true. Blessings do not come from forcefully forwarding messages, they come from doing things honestly from our free will with positive intention. So do not think forwarding or ignoring messages can add to your blessings or curse respectively. No!
The fact is that forwarding such messages, especially those that contain the ‘bad luck’ side, will not just worry your recipients but will also reduce their respect for you. It is very bad to wish your contacts ‘bad luck’ all in the name of junk and unsolicited messages. Plus, when you send such messages, the content will be attributed to you as a sender and not the original composer.
This means, your recipients will feel you have disturbed them by sending them a message that forcefully requires them to do something that goes against their will. Your family and friends deserve better than that. Think about how you felt when you received the message and never let sharing be ‘cursing’ instead of ‘caring’.